选课中心
7099人选课
GMAT公开讲座
0元
GRE公开讲座
0元
一对一体验课
99元
GMAT模考网站
10000人
GRE模考网站
GMAT课程
GRE课程
托福辅导课程
【定制】1v1
私人订制
资料下载
考前冲刺
扫码添加助教
免费领取
备考资料大礼包
扫码关注公众号
新东方在线GMAT频道为大家带来GMAT阅读新题:Passage 63练习题一文,希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道!>>点击查看更多GMAT阅读
Passage 63 (63/63)
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investments in service, like those in production and distribution, must be balanced against other types of investments on the basis of direct, tangible benefits such as cost reduction and increased revenues. If a company is already effectively on a par (on a par: adv.同等) with its competitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situations.
This truth was not apparent to managers of one regional bank (regional bank: 美国设在联邦储备区的联邦储备银行), which failed to improve its competitive position despite its investment in reducing the time a customer had to wait for a teller. The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would attract new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers.
1. The primary purpose of the passage is to
(A) contrast possible outcomes of a type of business investment
(B) suggest more careful evaluation of a type of business investment
(C) illustrate various ways in which a type of business investment could fail to enhance revenues
(D) trace the general problems of a company to a certain type of business investment(B)
(E) criticize the way in which managers tend to analyze the costs and benefits of business investments
2. According to the passage, investments in service are comparable to investments in production and distribution in terms of the
(A) tangibility of the benefits that they tend to confer
(B) increased revenues that they ultimately produce
(C) basis on which they need to be weighed
(D) insufficient analysis that managers devote to them(C)
(E) degree of competitive advantage that they are likely to provide
3. The passage suggests which of the following about service provided by the regional bank prior to its investment in enhancing that service?
(A) It enabled the bank to retain customers at an acceptable rate.
(B) It threatened to weaken the bank’s competitive position with respect to other regional banks.
(C) It had already been improved after having caused damage to the bank’s reputation in the past.
(D) It was slightly superior to that of the bank’s regional competitors.(A)
(E) It needed to be improved to attain parity with the service provided by competing banks.
4. The passage suggests that bank managers failed to consider whether or not the service improvement mentioned in line 19
(A) was too complicated to be easily described to prospective customers
(B) made a measurable change in the experiences of customers in the bank’s offices
(C) could be sustained if the number of customers increased significantly
(D) was an innovation that competing banks could have imitated(D)
(E) was adequate to bring the bank’s general level of service to a level that was comparable with that of its competitors
5. The discussion of the regional bank (line 13-24) serves which of the following functions within the passage as a whole?
(A) It describes an exceptional case in which investment in service actually failed to produce a competitive advantage.
(B) It illustrates the pitfalls of choosing to invest in service at a time when investment is needed more urgently in another area.
(C) It demonstrates the kind of analysis that managers apply when they choose one kind of service investment over another.
(D) It supports the argument that investments in certain aspects of service are more advantageous than investments in other aspects of service.(E)
(E) It provides an example of the point about investment in service made in the first paragraph.
6. The author uses the word “only” in line 23 most likely in order to
(A) highlight the oddity of the service improvement
(B) emphasize the relatively low value of the investment in service improvement
(C) distinguish the primary attribute of the service improvement from secondary attributes
(D) single out a certain merit of the service improvement from other merits(B)
(E) point out the limited duration of the actual service improvement
以上就是新东方在线GMAT频道为你带来的GMAT阅读新题练习题,更多精彩敬请关注新东方在线GMAT频道。
资料下载
新东方GMAT佛脚词汇1.0版本
发布时间:2023-06-30添加新东方美研助教号
回复【资料】获取
新东方GMAT数学500题资料下载
发布时间:2023-05-26添加新东方美研助教号
回复【资料】获取
新东方GMAT800题资料下载
发布时间:2022-05-21添加新东方美研助教号
回复【资料】获取
1000句GMAT真实句子改错问题
发布时间:2022-04-17添加新东方美研助教号
回复【资料】获取
2024杨鹏阅读难句(GMAT+GRE)教程
发布时间:2022-04-17添加新东方美研助教号
回复【资料】获取
新东方GMAT数学500题(解析及答案)
发布时间:2019-11-27添加新东方美研助教号
回复【资料】获取
新东方GMAT800题(逻辑+语法+阅读)
发布时间:2019-11-27添加新东方美研助教号
回复【资料】获取
新东方GMAT佛脚词汇1.0版本
发布时间:2019-11-27添加新东方美研助教号
回复【资料】获取
GMAT词汇/长难句/语法资料大全
发布时间:2019-11-27添加新东方美研助教号
回复【资料】获取
GMAT语文考试圣经(Bible)电子版
发布时间:2019-11-27关注新东方在线美研订阅号
回复【GMAT】获取
GMAT推理圣经PDF电子版
发布时间:2019-11-27添加新东方美研助教号
回复【资料】获取
GMAT考试OG五个版本题号对照表
发布时间:2019-11-27添加新东方美研助教号
回复【资料】获取
GMAT Ultimate Grammar电子书籍PDF
发布时间:2019-11-27添加新东方美研助教号
回复【资料】获取
添加美研助教号,
回复【GMAT】获取备考必看资料包
推荐阅读
更多>>新东方在线GMAT频道为大家带来GMAT阅读复习的五大步骤,希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道! 1:原来
新东方在线GMAT频道为大家带来GMAT阅读背景的培养,希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道! 一、经济学
新东方在线GMAT频道为大家带来GMAT阅读复习效率不高怎么办,希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道! 建
新东方在线GMAT频道为大家带来GMAT阅读提高速度的根本方法,希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道! 1
新东方在线GMAT频道为大家带来GMAT阅读如何避免错误,希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道! 要避免GMA
新东方在线GMAT频道为大家带来GMAT阅读技巧的提升,希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道! GMAT阅读推
新东方在线GMAT频道为大家带来GMAT阅读备考的注意事项,希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道! GMAT阅
新东方在线GMAT频道为大家带来GMAT阅读怎么提高自己的能力,希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道! 建
新东方在线GMAT频道为大家带来GMAT阅读长句子的备考,希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道! 1 首先
新东方在线GMAT频道为大家带来GMAT阅读水平怎么提高,希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道! 下面就来
资料下载
更多>>添加新东方美研助教号
回复【资料】获取
添加新东方美研助教号
回复【资料】获取
添加新东方美研助教号
回复【资料】获取
添加新东方美研助教号
回复【资料】获取
添加新东方美研助教号
回复【资料】获取
添加新东方美研助教号
回复【资料】获取
添加新东方美研助教号
回复【资料】获取
添加新东方美研助教号
回复【资料】获取
添加新东方美研助教号
回复【资料】获取
关注新东方在线美研订阅号
回复【GMAT】获取
添加新东方美研助教号
回复【资料】获取
添加新东方美研助教号
回复【资料】获取
添加新东方美研助教号
回复【资料】获取
阅读排行榜
相关内容