课程咨询

GMAT首页 GMAT课程 GMAT动态 0元讲座 GMAT模考网站

新东方在线 > GMAT > GMAT写作 > 正文
美研留学资料领取

扫码添加助教

免费领取

备考资料大礼包

扫码关注公众号

GMAT写作Argument系列范文整理（153）

2018-06-19 20:24:00来源：网络

　　提高GMAT写作水平，并不是一朝一夕的事情，大家需要更多的时间来积累各种写作素材，其实在积累的过程中，写作范文是同学们必备内容之一。因此新东方在线GMAT频道也为大家整理了经典范文，供大家学习！

　　【点击查看GMAT写作Argument系列范文完整版】

　　文章正文

　　44. “All companies should invest heavily in advertising because high-quality advertising can sell almost any product or service.”

　　Discuss the extent to which you agree or disagree with the opinion expressed above. Support your point of view with reasons and/or examples from your own experience, observations, or reading.

　　The speaker claims that high-quality ads can sell almost anything, and that companies should accordingly invest heavily in such advertising. I agree that the quality of an ad can in some instances play a pivotal role in a product’s success or failure in the marketplace. However, the speaker overgeneralizes, for advertising is far more critical in some businesses and for some products than for others.

　　Certain types of businesses benefit greatly from investing in high-quality advertising. Fledgling companies, for example, may require an extensive top-notch (adj. 拔尖的) advertising campaign to achieve the name recognition that older competitors already enjoy. Even established companies may need an expensive ad campaign when introducing new products or venturing into new markets. Companies selling products that are no utilitarian value perhaps stand to gain the most from an extensive high-quality advertising effort. Consider, for example, the kinds of products that are marketed by means of the most extensive and expensive advertising: beer, cigarettes, soft drinks, and cosmetics. None of these products has any utility. Their success depends on consumers’ fickle tastes, their emotions, and their subjective perceptions. Accordingly, influencing consumer attitudes through popular and appealing ads is about the only way to increase sales of such products.

　　In some industries, however, substantial investment in high-quality advertising simply does not make sense from a cost-effectiveness (节省成本的) viewpoint. Pharmaceutical companies, for example, might be better off limiting their advertising to specialized publications, and focus instead on other kinds of promotional programs, such as the distribution of free samples. And widespread, flashy advertising would probably have a limited effect on overall sales for companies such as Deere and Caterpillar, whose name recognition and long-standing reputations for quality products are well established and whose customers are unlikely to be swayed by sensational ads.

　　In sum, the speaker overgeneralizes. Not all companies have an equal need to invest heavily in high-quality advertising. Companies with new products and products that have little utility stand to benefit (stand to gain: v.一定获利) most from expensive, high-quality advertising. But other companies, especially those whose customers are businesses (a commercial or sometimes an industrial enterprise; also: such enterprises *the business district*) rather than consumers, would be better off focusing on product quality and reputation, not on sensational advertising.

　　　

　　

　　新东方GMAT备考资料免费下载

　　以上就是关于“GMAT写作Argument系列范文整理”的内容介绍，希望通过上述这些词汇的学习，对大家的复习备考有更好的帮助。更多精彩内容，请持续关注新东方在线GMAT频道!

本文关键字: GMAT写作范文 GMAT写作 GMAT

添加美研助教号 回复【GMAT】

获取2024GMAT考试最新复习资料

更多资料

添加美研助教号，
回复【GMAT】获取备考必看资料包

  • 1.打开手机微信【扫一扫】，识别上方二维码；
  • 2.点击【添加美研助教】，回复对应关键字领取学习资料。
更多>>
  • GMAT写作段落如何划分

    　　新东方在线GMAT频道为大家带来GMAT写作段落如何划分，希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道!　　第一段：

    来源 : 网络 2021-02-26 09:23:00 关键字 : GMAT写作

  • GMAT写作之公理介绍

    　　新东方在线GMAT频道为大家带来GMAT写作之公理介绍，希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道!　　1 在我们通

    来源 : 网络 2021-02-26 09:15:00 关键字 : GMAT写作

  • GMAT写作高分关键之风格

    　　新东方在线GMAT频道为大家带来GMAT写作高分关键之风格，希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道!　　GMAT作

    来源 : 网络 2021-02-26 09:06:00 关键字 : GMAT写作

  • GMAT写作之入门备考

    　　新东方在线GMAT频道为大家带来GMAT写作之入门备考，希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道!　　入门写作之

    来源 : 网络 2021-02-25 10:06:00 关键字 : GMAT写作

  • GMAT写作之应试方法

    　　新东方在线GMAT频道为大家带来GMAT写作之应试方法，希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道!　　1 做模版：

    来源 : 网络 2021-02-25 09:15:00 关键字 : GMAT写作

  • GMAT写作要避免的失误

    　　新东方在线GMAT频道为大家带来GMAT写作要避免的失误，希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道!　　1、表达不

    来源 : 网络 2021-02-25 09:06:00 关键字 : GMAT写作

  • GMAT写作如何获得高分

    　　新东方在线GMAT频道为大家带来GMAT写作如何获得高分，希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道!　　1、考生各

    来源 : 网络 2021-02-24 16:17:39 关键字 : GMAT写作

  • GMAT写作开头怎样写好

    　　新东方在线GMAT频道为大家带来GMAT写作开头怎样写好，希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道!　　写GMAT作

    来源 : 网络 2021-02-24 16:16:46 关键字 : GMAT写作

  • 2021年GMAT写作通用公理

    　　新东方在线GMAT频道为大家带来2021年GMAT写作通用公理，希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频道!　　1 在我

    来源 : 网络 2021-02-24 16:15:00 关键字 : GMAT写作

  • 2021年GMAT写作满分要注意的细节

    　　新东方在线GMAT频道为大家带来2021年2021年GMAT写作满分要注意的细节，希望对大家GMAT备考有所帮助。更多精彩尽请关注新东方在线GMAT频

    来源 : 网络 2021-02-24 16:10:18 关键字 : GMAT写作

更多内容

添加美研助教号

回复【GMAT】获取备考必看资料包

新东方美研备考资料
更多>>
更多惊喜>>
更多>>
更多资料
我要
反馈 返回
首页
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

京ICP证050421号 京ICP备05067669号-2 京公网安备11010802017616号 网络视听许可证0110531号 京网文(2016)1303-163号

Copyright © 2011-2018 新东方教育科技集团有限公司, All Rights Reserved

违法和不良信息举报电话: 010-81401500 举报邮箱: sec@xdfzx.com 网上有害信息举报专区