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GMAT写作优秀文章展览-55

2014-09-12 12:42:44来源:网络

  新东方在线为大家精心整理了GMAT写作优秀文章展览的相关内容,分享给大家,供大家参考,希望对大家有所帮助!

  55. The following appeared as part of an article in a health club trade publication:

  "After experiencing a decline in usage by its members, Healthy Heart fitness center built an indoor pool. Since usage did not increase significantly, it appears that health club managers should adopt another approach lowering membership fees rather than installing expensive new features,"

  Discuss how well reasoned ... etc.

  Take Heart健身中心的管理者起草的商业计划:

  去年夏天开了新的游泳池以后,TH发现会员对中心的使用率增加了12%。因此,为了增加我们的会员数量和决定于会员费的收入,我们应该在以后几年中继续增加新的娱乐设施:比如,一个多功能游戏室,一个网球场,一个迷你高尔夫球场。作为本地唯一一家提供各种活动的健身中心,我们将在健身和娱乐市场建立竞争优势。

  Because Healthy Heart fitness centers experienced no significant increase in member usage as a result of building a new indoor pool, the author cautions other health dub managers against installing new features as a means of increasing member usage, instead, they are advised to lower membership fees. This argument is flawed in two critical respects.

  First, the conclusion that installing new features at fitness centers will not increase member usage is based on too small a sample to be reliable. The only evidence offered in support of this conclusion is the fact that Healthy Heart fitness center did not experience an increase. Unless it can be shown that Healthy Heart is typical of all fitness centers, the fact that it experienced no increase in member usage is not grounds for concluding that all fitness centers will experience similar results.

  Second, the author fails to consider other possible reasons why building an indoor pool failed to increase Healthy Heart's member usage. Perhaps Healthy Heart's members are primarily interested in body-building rather than cardiovascular exercise, or perhaps they prefer racquetball; or perhaps they just don't like swimming. Reasons such as these would help to explain why the addition of a new indoor pool failed to increase member usage. The author's failure to investigate or even consider other possible explanations for Healthy Heart's poor results renders the conclusion based upon them highly suspect.

  In conclusion, the author's argument is not convincing. To strengthen the argument it would be necessary to show that Healthy Heart fitness center is typical of all fitness centers. Additionally, the author would have to show that other possible reasons for the lack of increase in member usage could be eliminated.

  以上就是新东方在线为大家总结的GMAT写作优秀文章展览的相关内容,最后预祝大家在GMAT考试中取得优异的成绩!


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