GMAT作文范文及解析：服装店报告

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　　GMAT作文范文及解析：服装店报告

　　The following appeared as part of a recommendation from the business manager of a department store.

　　“Local clothing stores reported that their profits decreased, on average, for the three-month period between August 1 and October 31. Stores that sell products for the home reported that, on average, their profits increased during this same period. Clearly, consumers are choosing to buy products for their homes instead of clothing. To take advantage of this trend, we should reduce the size of our clothing departments and enlarge our home furnishings and household products departments.”

　　专卖店的商务经理的备忘录：

　　本地服装店报告说从8月1号到10月31号的3个月里他们的平均利润下降。销售家庭用品的商店却报告同期的平均利润上升。很明显，顾客正选择为他们的家里购买用品而不是买衣物。为了利用这个趋势，我们应该缩减我们的服装部规模而扩大家庭装饰和家务用品部

　　1. A period of three month is too short to draw a general conclusion of the overall trend.

　　2. The past three months' trend does not guarantee the same in the future.

　　3. Whether the reports from the local clothing stores and stores that sell products for the home are reliable or not are still open to doubt, thus making the author's suggestion groundless.

　　1， 降低和上升，是否存在必然的关系。忽略他因。

　　2， 三个月的时间是否能说明一种趋势?

　　Based upon sales reports over a three-month period that indicate an increase in profits for stores that sell products for the home and a decrease in profits for clothing stores, the business manager of a department store concludes that consumers are choosing to purchase home furnishings rather than clothing. On the basis of this conclusion, the manager recommends a reduction in the size of the clothing department and an increase in the size of the home-furnishings department. This recommendation is problematic in two critical respects.

　　In the first place, the author’s conclusion that consumers are choosing to buy products for their homes instead of clothing is based upon too small a sample. Data gathered from a three-month period is insufficient to establish the conclusion drawn from it. It is quite possible that the three-month period chosen is idiosyncratic and not representative of entire year’s sales. If so, reducing the size of the clothing departments and enlarging the home-furnishings departments may be a costly mistake.

　　In the second place, the data collected during the three month period may be biased. The fact that the data reflects sales in local stores is cause for concern. It is possible that the sales trend in a particular location is not representative of sales in other regions. For example, sales of clothing in Florida during the winter months are likely to be quite different from sales of clothing in Alaska during the same period.

　　In conclusion, this argument is not persuasive as it stands. A more convincing argument must provide additional sales data, collected at different periods of the year and at different locations, that substantiates the trend in question.

　　(275 words)

　　In attempt to promote profits, the author recommends to shrink the size of their clothing departments and enlarge the home products. Reports are offered to support this recommendation. While the reported average profits of local clothing stores fell in the three-month period, the reports for home products profits, averagely, climb during the same period. Therefore, the author argues that they can also follow the trend, as his recommendation suggests, and gain more profits. This argument is not entirely logically convincing for two reasons.

　　To begin with, the recommendation puts an unsounded analogy between the reported stores and the author's company. The author only considers the outcomes of the local clothing stores and home products stores, but never mentions why the different results happened to the two types of stores, and thus, the recommendation cannot convince people that it can lead these departments to the ideal outcomes like the household products shops, and avoid the other result. Without offering sounded supports, such as research data to show these departments will performance the same as the early reports, the recommendation of increasing profits by focusing on home products and reducing clothing production is unfounded.

　　Besides, it is questionable that whether the trend in the reports will continue. Given that markets change every moment in an unpredictable way, there is no guaranty that local clothing market will continue to decrease and the housing products market will keep its good performance. Due to no valid evidence offered to support that the trend will not change, it is presumptuous to use the past facts to expect outcomes in the future.

　　Based on the reasons listed above, the author's argument is ill-founded, because the recommendation regards their departments comparable to these stores in reports without evidence and simply assumes the reported trend will continue. Ultimately, the recommendation might have been more convincing by adding details to ensure the departments perform as these stores in reports and citing supports that ensure the trend will remain.

　　(328 words)

GMAT作文范文及解析汇总

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