新东方在线网络课堂 GMAT 新东方在线 > GMAT > GMAT写作 > 正文


2018-05-14 18:38:00 来源:网络GMAT资料下载



  “You can tell the ideas of a nation by its advertisements.”


  1. 广告有没有反映idea?首先我们来看一下idea的定义a formulated thought or opinion 但是广告所展现给我们的通常是一个产品一项

  服务或者是公益广告中的一项倡议都不能称为是idea a mere picture of a product, service, outlook, or fashion is not an "idea".

  2. 由上面的论述可以得出广告并不能传递idea,事实上更谈不到传递一个国家的idea。因为大部分的广告都是商业广告,都是某个企业


  3. 诚然,有一些公益广告是可以反映社会某个部分的成员的idea的。例如:环保组织.然而这些广告只在所有的广告中占据了可以忽略的


  definition reflect reflection mirror exhibit public-interest advertisement appeal petition judging from the preceeding analysis advertisements can not convey an idea, not to mention 更不要提showing the idea of a nation.commercial advertisement promotion strategy admittedly environmental conservation negligible true

  1. 广告确实可以反映一个国家的偏好preference,比如,在东亚eastern Asia的很多国家,电视上proliferation of cosmetic which can

  impede suntan and make skin appear white,表现了这些国家对白色皮肤的偏好。而同时,另一些western国家中,很多运动用品的广告,体现了对户外运动的喜好。但是这些,并不是一个国家的思想,只是一些时尚流行。。。

  2. 广告只能反映superficial的现象,而不是一个国家真正的思想,文化等深层次的东西。因为广告,毕竟只是商家为了推销产品而使用

  的手段,它的主要只能是persuade the consumers to buy。而不能承担展示精神的作用。有人会说,public-interest advertisements can reflect the concern of specific groups. for example, the environmental… 但这些广告少之又少。despite a few variance, many advertisements in different countries appear to be very much similar. 而我们不能说这些国家拥有一样的思想。只能说商家拥有相似的销售理念。

  View1: the most important factor of the evaluation of a AD is its persuasive power. To become more convincing, the designers of the AD always turn to emotional touch by evoking respondence on mass opinions.

  View2:ADs, whose nature is business promotions, are often dominate by beneficial concerns not national ideas.

  In order to determine whether advertisements reflect a nation’s ideas, it is necessary to determine whether advertisements present real ideas at all, and, if so, whose ideas they actually reflect. On both counts, it appears that advertisements fail to accurately mirror a nation’s ideas.

  Indisputably, advertisements inform us as to a nation’s values, attitudes, and priorities—what activities are worthwhile, what the future holds, and what is fashionable and attractive. For instance, a proliferation of ads for sport-utility vehicles reflects a societal concern more for safety and machismo than for energy conservation and frugality, while a plethora of ads for inexpensive on-line brokerage services reflects an optimistic and perhaps irrationally exuberant economic outlook. However, a mere picture of a social more, outlook, or fashion is not an “idea”—it does not answer questions such as “why” and “how”? Admittedly, public-interest advertisements do present ideas held by particular segments of society—for example, those of environmental and other public-health interest groups. However, these ads constitute a negligible percentage of all advertisements, and they do not necessarily reflect the majority’s view. Consequently, to assert that advertisements reflect a nation’s ideas distorts reality. In truth, they mirror only the business and product ideas of companies whose goods and services are advertised and the creative ideas of advertising firms. Moreover, advertisements look very much the same in all countries. Western and Eastern alike. Does this suggest that all nations have essentially identical ideas? Certainly not.

  In sum, the few true ideas we might see in advertisements are those of only a few business concerns and interest groups; they tell us little about the ideas of a nation as a whole.


本文关键字: GMAT黄金80题 GMAT作文 GMAT



GMAT高分托管班 【30天全科提分】新东方全名师 高分托管班(5-6月班) ¥6796 免费试听
【30天全科提分】新东方全名师 高分托管班 (6-7月班) ¥6796 免费试听
【30天全科提分】新东方全名师 高分托管班 (7-8月班) ¥6796 免费试听
【30天全科提分】新东方全名师 高分托管班 (8-9月班) ¥6796 免费试听



【15天单科突破】数学+写作+综合推理无忧班(5月下旬班) ¥1999 免费试听
【15天单科突破】数学+写作+综合推理无忧班(6月下旬班) ¥1999 免费试听
【15天单科突破】数学+写作+综合推理无忧班(7月下旬班) ¥1999 免费试听
【15天单科突破】数学+写作+综合推理无忧班(8月下旬班) ¥1999 免费试听



【15天单科突破】新东方全名师 阅读无忧班(5月下旬班) ¥1999 免费试听
【15天单科突破】新东方全名师 阅读无忧班(6月下旬班) ¥1999 免费试听
【15天单科突破】新东方全名师 阅读无忧班(7月下旬班) ¥1999 免费试听
【15天单科突破】新东方全名师 阅读无忧班(8月下旬班) ¥1999 免费试听



【15天单科突破】新东方全名师 句子改错无忧班(6月上旬班) ¥1999 免费试听
【15天单科突破】新东方全名师 句子改错无忧班(7月上旬班) ¥1999 免费试听
【15天单科突破】新东方全名师 句子改错无忧班(8月上旬班) ¥1999 免费试听
【15天单科突破】新东方全名师 句子改错无忧班(9月上旬班) ¥1999 免费试听



【15天单科突破】新东方全名师 逻辑无忧班(6月上旬班) ¥1999 免费试听
【15天单科突破】新东方全名师 逻辑无忧班(7月上旬班) ¥1999 免费试听
【15天单科突破】新东方全名师 逻辑无忧班(8月上旬班) ¥1999 免费试听
【15天单科突破】新东方全名师 逻辑无忧班(9月上旬班) ¥1999 免费试听


  • 新东方全名师 高分托管班 (5-6月班)


  • 新东方全名师 句子改错无忧班(6月上旬班)


  • 新东方全名师 高分托管班 (7-8月班)


  • 新东方全名师 逻辑无忧班(6月上旬班)


  • 新东方全名师 阅读无忧班(5月下旬班)


  • 新东方全名师 数学+写作+综合推理无...


  • 新东方全名师 高分托管班 (8-9月班)


  • 新东方全名师 数学+写作+综合推理无...





  • 2018 GMAT OG官方发布会
  • GMAT全程班提分助力
  • 【冲750】GMAT旗舰VIP全程冲分班
  • GMAT强化冲分班
  • GMAT单项突破班-数学
  • 世界大学排名榜_全球大学排名


实用 • 工具

交流 • 下载



新东方在线刘晋升:GMAT逻辑推理4 w 08分03秒
1 新东方在线刘晋升:GMAT逻辑推理4
新东方在线黎阳:GMAT阅读理解2 w 08分13秒
2 新东方在线黎阳:GMAT阅读理解2
新东方在线徐宸:GMAT句子改错1 w 10分25秒
3 新东方在线徐宸:GMAT句子改错1
新东方在线刘硕:GMAT逻辑考试介绍(二) w 08分42秒
4 新东方在线刘硕:GMAT逻辑考试介绍(二)
新东方在线刘硕:GMAT逻辑考试介绍(一) w 11分13秒
5 新东方在线刘硕:GMAT逻辑考试介绍(一)